This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight

Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare

Liverpool has extended its main shirt sponsorship with Standard Chartered Bank for another four years, starting in the 2023-24 season

English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks

German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool

Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…

Michael Higham, the former head of sponsorship at Spanish LaLiga football club Sevilla, has taken up a new role as a partnership development director at English Premier League team Liverpool

English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet

English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor

English Premier League club Liverpool has signed up global online trading broker ThinkMarkets as its latest sponsor. The company takes the designation of official global trading partner

English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio. The multi-year, global agreement makes the brand the club’s official sound partner.

English Premier League football club Liverpool has signed up Japanese publishing company Kodansha as a new sponsor

English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio

English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor

The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…

The Cadbury confectionery brand and life insurance group Vitality have added to their extensive club portfolios in English football