English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.
European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor
English Premier League club Liverpool has signed up global online trading broker ThinkMarkets as its latest sponsor. The company takes the designation of official global trading partner
English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio. The multi-year, global agreement makes the brand the club’s official sound partner.
English Premier League football club Liverpool has signed up Japanese publishing company Kodansha as a new sponsor
English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio
English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor
The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
The Cadbury confectionery brand and life insurance group Vitality have added to their extensive club portfolios in English football
March 2020 saw Standard Chartered celebrate a decade of Liverpool FC sponsorship with a blockbuster film called ‘A Liverpool Story’, which emphasised the values of determination and long-term commitment.
The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
Long-time club sponsor Carlsberg celebrated the May 2019 anniversary of Liverpool going ‘all-red’ with a limited edition red-label red barley beer.
Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport