Liverpool
Unity in Passion/#WalkOnAnfieldMH – Malaysia Airlines & Liverpool FC
The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
All Red – Carlsberg & Liverpool FC
Long-time club sponsor Carlsberg celebrated the May 2019 anniversary of Liverpool going ‘all-red’ with a limited edition red-label red barley beer.
Liverpool takes a chance on Nike in search of sales growth
Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.
1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
1XBet suspended in UK following Sunday Times investigation
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Liverpool teams up with EA Sports
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
MG upgrades Liverpool deal to global partnership
Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership
1xBet adds Liverpool to sponsorship portfolio
English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet.
The multi-year deal names 1xBet as the official global betting partner of Liverpool
Liverpool extends record-breaking, 27-year partnership with Carlsberg
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
AXA upgrades to Liverpool training kit partner
The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
Liverpool, Spurs fans urge sponsors to forfeit Champions League final tickets
Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final
AXA steps up backing of Liverpool
French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
‘Power brands’ pushing up kit prices at Europe’s elite clubs
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Liverpool moves in on record-breaking kit deal with Nike – report
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
Liverpool open to new kit sponsor, looks beyond New Balance
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
Liverpool nets record-breaking £125m profit, commercial rev up £17m
Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.