Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet. The multi-year deal names 1xBet as the official global betting partner of Liverpool
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final
French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.