Liverpool

Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool

Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership

English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet. The multi-year deal names 1xBet as the official global betting partner of Liverpool

Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final

French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.

Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record

Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports

Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.