Carlsberg extends record-breaking Liverpool deal in 10-year renewal

(Chris Brunskill/Fantasista/Getty Images)
(Chris Brunskill/Fantasista/Getty Images)
Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Nike inks Liverpool deal for £30m per year basic fee as club eyes royalties uplift

7 Jan 2020
Football

Serie A agrees five-year renewal to ISG virtual advertising contract

27 Feb 2024
Football

Molten replaces Nike as Concacaf ball supplier in seven-year deal

20 Feb 2024
Football

Corinthians-VaideBet shirt deal sets Brazilian club record

8 Jan 2024
Football

Unilever adds to football portfolio with two-year CAF deal

9 Jan 2024