Liverpool hires ex-Sevilla sponsorship director Higham

Sadio Mane of Liverpool celebrates after scoring against Chelsea (Photo by Catherine Ivill/Getty Images)

Michael Higham, the former head of sponsorship at Spanish LaLiga football club Sevilla, has taken up a new role as a partnership development director at English Premier League team Liverpool.

Higham left Sevilla in January 2021 to become senior director of commercial partnerships at sports and entertainment agency Roc Nation. Higham departed Roc Nation last month and has now joined Liverpool.

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