International Paralympic Committee (IPC)
IPC signs Citi to help drive new Para Sport initiative
The International Paralympic Committee (IPC) has signed up global investment bank and financial services company Citi in a sponsorship deal focused on its ‘Para Sport’ initiative.
IPC targeting sponsors with new Para Sport participation initiative
The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
IPC hires Neill to shape commercial strategy between Paralympics
The International Paralympic Committee has hired Jonathan Neill, the former commercial director for the 2021 Rugby League World Cup, as a consultant to shape a new commercial strategy for the organisation
Lead With Love – Procter & Gamble & the IOC/IPC/Team USA
In December 2020, P&G leveraged its multiple Olympic-related partnerships for a TikTok campaign that celebrated individual acts of love recognising how Tokyo 2020 was different from all previous Games.
A Winning Mindset – Allianz & the International Paralympic Committee
In late 2020 and through 2021, Allianz marked the start of a new eight-year IPC sponsorship with a podcast series telling the stories of Paralympian athlete ambassadors.
IPC balances budget despite 27-per-cent revenue drop
International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.
IPC Worldwide Partner Ottobock signs up for six more Paralympic Games
German prosthetics manufacturer Ottobock has furthered its commitment to the Paralympic Games by extending its top-tier sponsorship deal with the International Paralympic Committee through to 2032
The Jessica Long Story – Toyota & the IPC/IOC/Team USA
In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
Airbnb, Asics and Panasonic back IPC refugee team
International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…
IPC and Coca-Cola agree worldwide Paralympic sponsorship
The International Paralympic Committee has added the Coca-Cola Company to its roster of Worldwide Paralympic Partners, its top tier of sponsorship
Allianz signs title deal with World Para Swimming Championships
Insurance group Allianz has raised its profile in Paralympic sport by signing as title sponsor of the London 2019 World Para Swimming Championships
Bridgestone deal spans gap to new Paralympic partnership model
Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8
Citi signs on as IPC International Partner
US investment banking company Citi has today (Thursday) stepped up its commitment to the Paralympic Movement by agreeing to become an International Partner of the International Paralympic Committee
Huge opportunity for Paralympic sports from IOC deal, says Parsons
The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…
Bridgestone deal highlights benefits of IPC-IOC alliance
The International Paralympic Committee has signed a major partnership with Japanese tyre company and Worldwide Olympic Partner Bridgestone – demonstrating the benefits of the IPC’s new marketing relationship with…
Asics steps up backing of para sport with IPC deal
The International Paralympic Committee has unveiled Japanese sportswear manufacturer Asics as an official supplier.
Ottobock teams up with World Para Athletics
Prosthetic products manufacturer Ottobock has been named as an official supplier of the World Para Athletics governing body.
Visa: Digital content key to multi-strand sports strategy
Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.