International Olympic Committee (IOC)

Multi-sport
Sponsorship & Marketing

Global payments specialist Visa has called on fellow sponsors to demonstrate support for Olympic athletes impacted by the postponement of the Tokyo Games
Multi-sport
Sponsorship & Marketing

Olympic sponsors are stressing the importance of continuity and a "safe" Tokyo Olympic Games following the IOC’s postponement of the Tokyo Games.
Olympic Sports
Sponsorship & Marketing

The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…
Multi-sport
Events

Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
Multi-sport
Sponsorship & Marketing

A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey
Multi-sport
Sponsorship & Marketing

Tokyo 2020 has expanded its sponsorship with Japanese electronics firm NEC to cover a new product category, "Private Network Radio Systems"
Multi-sport

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Multi-sport
Sponsorship & Marketing

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
Governance

The Canadian Olympic Committee has become the latest to offer its athletes “increased opportunity” to market their commercial sponsors at this summer’s Olympic Games, announcing that it will ease the r…
Multi-sport
Sponsorship & Marketing

International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws
Multi-sport

Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.
Olympic Games
Sponsorship & Marketing

French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
Multi-sport
Sponsorship & Marketing

The global accommodation marketplace Airbnb has signed as a global partner of the International Olympic Committee (IOC) until 2028
Multi-sport
Sponsorship & Marketing

The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…
Sponsorship & Marketing

The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Olympic Games
Marketing

Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Winter Sports
Media

The Olympic Channel, the International Olympic Committee’s OTT platform, has said it will provide 300 hours of coverage of the 2020 winter Youth Olympic Games, which takes place in Lausanne, Switzerland f…
Sponsorship & Marketing

The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games