Infront
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Ringier Sports launched as Infront exits joint venture
The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports
Nordic World Ski Championships continue sustainability focus with Stora Enso
Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.
Lidl extends backing of EHF Euro
Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event.
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Liqui Moly upgrades EHF Euro 2020 deal
German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…
Infront reveals ex-employee believed to have defrauded clients
Infront is expected to announce today that a former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.
Mainz completes Bundesliga sleeve sponsor set
Mainz 05 has become the final German Bundesliga football club to secure a sleeve sponsor through an agreement with Asian online betting operator QQ288