IAAF (International Association of Athletics Federations)

British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020

Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029

Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships

Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)

The council of the International Association of Athletics Federations has voted to allow teams to display the logo of a national sponsor on their kit at next year’s World Championships in Doha.

British Eventing has appointed London-based agency The Sports Consultancy as a rights-marketing agent to support the sale of sponsorship rights for the governing body

Financial institution Qatar National Bank has agreed a sponsorship deal with the International Association of Athletics Federations

Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.

Japanese tyre manufacturer Toyo Tires has been named as a national partner of the International Association of Athletics Federations’ (IAAF) upcoming World Indoor Championships in Birmingham, England.

Food products manufacturer Jordans Cereals has agreed a deal to sponsor this year’s edition of the International Association of Athletics Federations’ World Championships, while sports equipment brand Nordic Sport has partnered with the World Para Athletics Championships, which get underway on Friday.

Japanese tyre manufacturer Toyo Tires has signed on as a national partner of the International Association of Athletics Federations’ (IAAF) 2017 World Championships, which will take place in London, England.

The Bahamas Telecommunications Company has been named as the title sponsor of the International Association of Athletics Federations’ upcoming World Relays event in the Caribbean country.

Spring water brand Strathmore Water has agreed a deal to sponsor the 2017 World Athletics Championships and World Para Athletics Championships, which will both be staged in London, England.

After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.

The International Association of Athletics Federations has announced a new sponsorship deal with Japanese sportswear manufacturer Asics following the confirmation on Friday that German brand Adidas had agreed an early end to its top-tier partnership with the governing body.

German sportswear giant Adidas has today (Friday) confirmed an early end to its top-tier partnership with the International Association of Athletics Federations (IAAF), which said it has already secured a new deal with another company.

Sportswear giant Adidas has denied reports that it is seeking to end its partnership with the International Association of Athletics Federation (IAAF) almost four years early.