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British Athletics appoints PHAR in search for lead partner

DOHA, QATAR - OCTOBER 02: Katarina Johnson-Thompson of Great Britain reacts after competing in the Women's Heptathlon 100 metres hurdles during day six of 17th IAAF World Athletics Championships Doha 2019 at Khalifa International Stadium on October 02, 2019 in Doha, Qatar. (Photo by Andy Lyons/Getty Images for IAAF)

British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020.

The move comes in the wake of proposals from the International Amateur Athletics Federation (IAAF), the sport’s world governing body, that would allow sponsor-branding on the athletes’ kit at major international competitions such as the European and the World Athletics Championships.

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