Hamburger SV

German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years

To drive awareness of the challenges of dyslexia and other reading/writing disorders and support those who suffer from it amongst the Germany football community, Hamburger SV (HSV) rolled out an October 2021 guerrilla style campaign called ‘Dyslexia Jersey’ at a home game during ‘European Dyslexia Awareness Month’. A pair of jerseys with misspelt players’ names on the back were worn on the pitch during a game supported by television, in-stadium and social media explanatory content.

German football club Hamburger SV has signed a renewal to its sponsorship contract with food brand Popp Feinkost

Germany's Hamburger SV has expanded its sponsorship contract with HanseMerkur to make the Hamburg-based insurance company its new front-of-shirt sponsor

German football’s second-tier 2. Bundesliga side Hamburger SV has recruited Philipp Mokrohs as director of brand, marketing and sponsorship.

German football club Hamburger SV (HSV) has signed a sponsorship contract with German telco Deutsche Telekom

German second tier clubs Hannover 96 and Hamburg will lose the sponsorship of advertising and marketing company NDR Media

In 2016, Emirates leveraged its Hamburg shirt sponsorship with an on-pitch ‘safety demonstration’ that became a social media video phenomenon.

German 2. Bundesliga football club Hamburger SV has renewed its sleeve sponsorship deal with the Popp Feinkost delicatessen

Bundesliga top-tier German football club Hamburg has sealed an extension to a partnership with Care-Energy.

South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.