Hamburg ‘secures uplift’ in HanseMerkur shirt sponsorship

Credit: Hamburger SV

Germany's Hamburger SV has expanded its sponsorship contract with HanseMerkur to make the Hamburg-based insurance company its new front-of-shirt sponsor.

HanseMerkur will assume the role at the start of the 2022-23 season, after the expiry of the club’s deal with current front-of-shirt sponsor, food and health supplement specialist Orthomol.

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