Hamburg hires Bayern’s Mokrohs as director of brand, marketing and sponsorship

Fans of Hamburg during Bundesliga match vs. Hertha BSC on March 6, 2016 (Photo by Stuart Franklin/Bongarts/Getty Images)

German football’s second-tier 2. Bundesliga side Hamburger SV has recruited Philipp Mokrohs as director of brand, marketing and sponsorship.

The 41-year-old Mokrohs, currently head of brand strategy and brand management at Bayern Munich, will take up his position at Hamburg’s Volksparkstadion in January.

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