Ford
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
Football Ferns net Ford backing ahead of Women’s World Cup
New Zealand Football has agreed a three-year sponsorship deal with Ford New Zealand through which the domestic arm of the US automotive giant will take on naming rights to the women’s national team for t…
Eurosport, Ford create motorsport content series in digital marketing tie-up
International sports broadcaster Eurosport has teamed up with Ford to launch ‘Bring on Tomorrow’, a new digital content series that will investigate future innovations in motorsport as part of a wider mar…
No Squeak Broadcast – Ford & the Liga Nacional de Basquete
To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.
Ford sponsors Churchill Downs, Kentucky Derby
US automotive manufacturer Ford has signed a five-year sponsorship deal with the Churchill Downs racetrack
LAFC signs multi-year Ford sponsorship
Major League Soccer team LAFC has announced a multi-year deal with automobile manufacturer Ford, which has been designated its official domestic automobile partner
Ford signs on for Raiders’ move to Vegas
The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…
NFL’s Broncos unveil wide-ranging Ford deal
NFL American football franchise the Denver Broncos has entered into a multi-year partnership with US automotive manufacturer Ford