FFT (French Tennis Federation)
Roland Garros retail revamp key driver in FFT Lacoste renewal
The retail offering available to sponsors at the Roland Garros tennis grand slam was a significant factor in Lacoste renewing its long-running agreement with the French Tennis Federation.
Lacoste pays up for premium Roland Garros extension
French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.
EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
Lexus accelerates tennis sponsorship growth with Paris Masters deal
Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament
‘We need to be where the premium brands are’ | Francesca Tognoni, Haier Europe
Brand exposure is a significant aspect of Chinese domestic appliances company Haier’s sponsorship strategy, but it cannot come at the expense of its premium positioning.
Haier makes swift move for premium audiences with Roland Garros and ATP deals
Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Data Snapshot: Tennis 2022
Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
FFT signs new sponsorship with Vista
The French Tennis Federation (FFT) has announced a three-year sponsorship with design and marketing company Vista
Hertz signs sponsorship with Rolex Paris Masters
Car rental company Hertz has announced a new long-term sponsorship agreement with the Rolex Paris Masters tennis tournament
Emirates inks five-year Roland Garros renewal
State carrier Emirates has renewed its premium partner sponsorship of Roland Garros for another five years
Renault takes over from Peugeot as Roland Garros car sponsor
French carmaker Renault has signed as a premium partner of the Roland Garros tennis grand slam tournament for five years, from 2022 to 2026
Oppo serves up Roland Garros sponsorship extension
Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
Success of first deal drives five-year Infosys renewal for Roland Garros
Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
Infosys continues tennis investment with French Open renewal
The French Tennis Federation (FFT) has agreed a renewal to technology company Infosys’s sponsorship of the French Open tournament.
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Data Snapshot: Tennis 2021
Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.
5G Call & Shot of the Night – Oppo & the Fédération Française de Tennis
Chinese smartphone brand Oppo’s campaign around the 2020 French Open spanned online and on-site initiatives to promote the 5G Find X2 Pro handset, primarily targeting young adults.