FFT (French Tennis Federation)
Features
Rolex rolls Paris Masters title deal into tennis portfolio
Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.
French Open secures increase but on BNP’s terms
Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.
Accor and Lavazza completes French Open roster
French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open.
Roland Garros sponsorship revenues to net over €50m
Deals with information technology company IBM, Dubai-based airline Emirates and credit card company MasterCard will round off sponsorship sales for the 2013 tennis French Open, taking total sponsorship…
Oppo becomes first Chinese partner of Roland-Garros, Paris Masters
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters.
Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
Infosys adds French Open to Grand Slam tennis portfolio
Indian technology company Infosys has agreed a three-year deal with the French Tennis Federation to become the Digital Innovation Partner of Roland-Garros
Game, set, Rolex for Roland-Garros
Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.
Perrier refreshes long-running French Open deal
Mineral water brand Perrier has extended its long-standing association with the French Open tennis championships.