Ferrari
HP title sponsorship deal shows enduring strength of Ferrari brand
Hewlett-Packard has taken one of the biggest ticket sponsorship items in Formula 1 off the market in its recent title sponsorship agreement with Scuderia Ferrari.
‘Sport allows some brilliant human stories to be told’ | Melissa Noakes, Santander UK
Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why the brand ceased its sponsorship activities in football.
Red Bull Racing leads F1 grid with Oracle title sponsorship deal
Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
Gaming company VGW joins Ferrari F1’s sponsorship front row
The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Ferrari hires former AC Milan CCO Giorgetti to bolster sponsor activities
Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer
Bitdefender cybersecurity brand joins Scuderia Ferrari portfolio
Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender.
The company was founded in Romania in 2001 and is also based in the US
Ferrari secures ManpowerGroup renewal
Formula 1 team Ferrari has signed a renewal to its sponsorship agreement with recruitment specialists ManpowerGroup
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Ferrari extends and expands Kaspersky sponsorship
Formula 1’s Scuderia Ferrari has signed a renewal of its sponsorship deal with cyber security and data protection specialist Kaspersky.
Innovation & Passion – UPS & Scuderia Ferrari
In September 2021, UPS tasked CSM to activate its Ferrari partnership to boost the brand both globally and in key markets.
AWS furthers F1 presence with Ferrari deal
Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
Armani suits Ferrari as F1 teams strike new deals before 2021 season
Formula 1 teams Ferrari and Williams have struck new sponsorship deals with brands from the fashion and technology sectors, respectively
F1 teams build sponsorship portfolios ahead of new season
Formula One teams Ferrari, Red Bull Racing and Alfa Romeo Racing have added new sponsors to their portfolios ahead of the 2021 season
Shell extends major deal with Scuderia Ferrari as OMP Racing signs with Williams
Oil and lubricant brand Shell has extended its longstanding sponsorship of Scuderia Ferrari as the Formula 1 team’s ‘Innovation Partner’.
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Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Mission Winnow to sit out French GP, could be dropped for whole of 2019 – report
Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events