Fanatics
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
Fanatics inks decade-long deal with Hokkaido Nippon Ham Fighters
Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
Fanatics raises $350m in Series E funding ahead of likely IPO
International sports merchandiser Fanatics has raised $350m (£267.7m/€296.2m) in its latest investment round and appears to be preparing for an initial public offering.
Fidelity ‘in talks’ to invest $350m in Fanatics
Boston-based financial services company Fidelity Investments is in talks to invest $350m (£275m/€301.74m) in international sports merchandising company Fanatics.
Fanatics strikes retail partnership with Carolina Panthers, MLS Charlotte
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a long-term deal to become the official omnichannel retail partner of Tepper Sports & Entertainment (TSE)
PSG looks to strengthen global ambitions with 10-year Fanatics deal
Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics
NBA, WNBA to sell licensed face coverings
Leagues change course from initial stance, will support charities through mask sales
Tampa Bay Buccaneers’ uniform redesign leads to merchandise sales spike
The National Football League’s Tampa Bay Buccaneers are continuing to reap the commercial rewards of the arrival of superstar quarterback Tom Brady.
New England Patriots, Fanatics sign 10-year e-commerce deal
The National Football League’s New England Patriots have announced a 10-year e-commerce partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all online a…
Tampa Bay Buccaneers enjoy merchandise sales spike following Brady’s arrival
The National Football League's Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady
Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory
The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend
Indianapolis Colts, Fanatics sign 10-year retail partnership
The National Football League's Indianapolis Colts have announced a 10-year omnichannel retail partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all …
Miami Marlins, Fanatics sign 10-year retail partnership
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year omnichannel retail partnership with Major League Baseball's Miami Marlins, which significantly extends the availability a…
Fanatics signs 10-year partnership with Notre Dame
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
Nike, Fanatics take NFL licensing deal onto global stage
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide