Emirates
Emirates pens five-year SailGP sponsorship
Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)
Emirates gets extra event in DP World Tour renewal
Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031.
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Emirates builds market share with US Open extension
The Dubai-based airline has doubled the number of US cities it flies to since first sponsoring the US Open in 2012.
EXCLUSIVE: SailGP nets Emirates, DP World as global sponsors
SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
Emirates keeps name on FA Cup to 2028
Emirates has extended its long-running sponsorship of the Football Association's flagship FA Cup competition for another four years, an agreement that will take the airline's title sponsorship of the FA…
Emirates makes new long-term commitment to ICC
The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Persistence pays off for Emirates in new Wimbledon sponsorship
The Dubai-based airline will begin its agreement with the All England Lawn Tennis & Croquet Club (AELTC) from this year’s tournament, which takes place entirely in July.
Emirates completes Grand Slam set with Wimbledon sponsorship
The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Qatar Airways moves into Milan with Inter deal as AC Milan opens Dubai office
Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
EXCLUSIVE: New naming-rights sponsor sought for Emirates Arena
The search has begun for a new naming-rights sponsor for the Emirates Arena, the multi-sport indoor venue in Glasgow, SportBusiness understands
Infront France MD Jeanne to take top sponsorship role at Emirates
Jean-François Jeanne, managing director of Infront France, is to leave the agency later this year after more than a decade to join Emirates as vice-president of global sponsorship and events.
Great Britain SailGP Team lands Emirates as first title sponsor
The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
EXCLUSIVE: Qatar Airways to replace Emirates as Formula 1’s airline sponsor
Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Emirates extends AC Milan shirt sponsorship
National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan
Emirates extends backing of DP World Tour Championship, Race to Dubai returns
Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
EXCLUSIVE: F1 lining up new airline sponsor as Emirates talks break down
Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal
Real Madrid secures four-year Emirates extension
Spanish LaLiga club Real Madrid has renewed its front-of-shirt sponsorship agreement with global airline Emirates