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EXCLUSIVE: F1 lining up new airline sponsor as Emirates talks break down

(Photo by Chris Graythen/Getty Images).

Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal.

The deadline for the global airline to extend the agreement has passed and negotiations have ground to a halt, with Formula 1 understood to be asking for around twice the figure of close to $25m (€25.1m) per year that the brand is understood to paying in the current cycle from 2018 to 2022.

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