The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.

Thai energy drink Carabao has extended its title sponsorship agreement for the EFL Cup, English football’s league cup, for another two seasons.

Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process

Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…

The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.

The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy

Sport Collective, the sports marketing agency founded by two of the English Football Association’s former commercial chiefs, Peter Daire and Sean McAuliffe, has announced a collaboration with GV6 sports, t…

The English Football League (EFL) has called on the UK government not to ban sponsorship deals with brands from the gambling sector within football

After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.

Food delivery brand Just Eat has signed as the ‘Official Food Delivery Partner of iFollow’, the EFL’s live-streaming platform. A

The English Football League, the organising body of the three leagues below the Premier League, has agreed a one-year extension to its sponsorship deal with Thai Airways (THAI)