EFL
UK gambling law ‘to ban white label betting brands’ from kit and signage advertising
The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.
Carabao renews EFL Cup title sponsorship to 2024
Thai energy drink Carabao has extended its title sponsorship agreement for the EFL Cup, English football’s league cup, for another two seasons.
Puma named EFL match ball supplier as Mitre era over
Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process
Lifebuoy to supply hand sanitiser for EFL clubs, as Synlab tests Barça’s sports teams
Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…
Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
Papa John’s signs as official title sponsor of EFL Trophy
The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy
Ex-FA and EFL commercial chiefs combine for Sport Collective and GV6 tie-up
Sport Collective, the sports marketing agency founded by two of the English Football Association’s former commercial chiefs, Peter Daire and Sean McAuliffe, has announced a collaboration with GV6 sports, t…
EFL voices opposition to recommended ban on gambling sponsorships
The English Football League (EFL) has called on the UK government not to ban sponsorship deals with brands from the gambling sector within football
Round-Up: T20 World Cup announcement, Vietnam eyeing November Grand Prix, Victoria’s sports exodus, and more
After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
Just Eat sponsors EFL’s iFollow service for rest of season
Food delivery brand Just Eat has signed as the ‘Official Food Delivery Partner of iFollow’, the EFL’s live-streaming platform.
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EFL checks in Thai Airways renewal
The English Football League, the organising body of the three leagues below the Premier League, has agreed a one-year extension to its sponsorship deal with Thai Airways (THAI)