The England and Wales Cricket Board (ECB) has been left searching for a new principal sponsor after optician brand Specsavers opted not to renew its contract.
In 2018, Specsavers signed a two-year deal thought to be worth around £2m (€2.3m/$2.5m) per year to become the main sponsor of Test cricket in England.
This built on its sponsorship of the County Championship, which ran from 2016 to 2019 and itself was worth £200,000 per year. Its agreement also included sponsorship of domestic umpires.The brand indicated that it chose not to renew its English test cricket contract due to “changed business objectives”.
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