HomeNewsNewsCricketUnited Kingdom

ECB loses principal sponsor as Specsavers cuts ties

A general view of the Nursery end of the ground and media centre during day five of the 2nd Ashes Test match between England and Australia at Lord's Cricket Ground (Photo by Stu Forster/Getty Images)

The England and Wales Cricket Board (ECB) has been left searching for a new principal sponsor after optician brand Specsavers opted not to renew its contract.

In 2018, Specsavers signed a two-year deal thought to be worth around £2m (€2.3m/$2.5m) per year to become the main sponsor of Test cricket in England.

This built on its sponsorship of the County Championship, which ran from 2016 to 2019 and itself was worth £200,000 per year. Its agreement also included sponsorship of domestic umpires.

The brand indicated that it chose not to renew its English test cricket contract due to “changed business objectives”.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here