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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
ICC extends global sponsorship deal with Oppo
The International Cricket Council (ICC) has renewed its global partnership with Chinese smartphone manufacturer Oppo
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
ECB defends KP sponsorship of The Hundred, sports marketers add support
The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred
Socios.com grows sports presence further with CPL deal
The Caribbean Premier League has become the latest sports property to sign a deal with blockchain provider Socios