EA Sports

Esports
Licensing & Merchandising

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…
Football
Sponsorship & Marketing

French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency
Golf
Licensing & Merchandising

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)
American Football

In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.
NFL
Licensing & Merchandising

Super Bowl LV rivals reunite as lead marketing figures for iconic video game
Golf
Data

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
Esports
Sponsorship & Marketing

Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
Football
Licensing & Merchandising

Uefa, football’s European governing body, has signed a multi-year extension to its licensing agreement with Electronic Arts, granting continued exclusivity of its club competitions to video game developer E…
US College Sports
Licensing & Merchandising

Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions
Football
Esports

Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
Ice Hockey
Licensing & Merchandising

Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.
Esports
Sponsorship & Marketing

EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.
American Football
Licensing & Merchandising

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Football
Licensing & Merchandising

AC Milan’s exclusive licensing agreement with video game developer Electronic Arts will help the Serie A side in its drive to move deeper into the entertainment and music sectors following on from its r…
Football
Sponsorship & Marketing

Spanish football league LaLiga has signed a long-term extension to its sponsorship agreement with video game developer EA Sports
American Football
Licensing & Merchandising

Reigning league MVP featured in venerable video game franchise
Esports

Men's grooming company Gillette is sponsoring the EA Sports Fifa 20 Global Series in an attempt to drive engagement and connect the brand with younger audiences through soccer and esports.
Football

EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.