Arsenal FC
Arsenal scores regional partnership with Indian education firm Extramarks
Arsenal has announced a “multi-year” sponsorship deal with Indian education firm Extramarks.
Club Together – Cadbury & 20 UK football clubs
Cadbury’s umbrella 2020-21 initiative leveraged its 20 individual UK football club partnerships through a programme of over 100 activations aimed at reinforcing its positioning as part of country’s cultural fabric.
Advertising watchdog bans Arsenal’s fan token adverts
The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Where We Belong (Meet Len) – adidas & Arsenal
In August 2021, ahead of the start of the Premier League season, adidas and Arsenal FC launched the team’s third strip through a mockumentary featuring fictional Gunners super fan ‘Len’.
Sportsbet.io adds to Premier League presence with Arsenal deal
English Premier League (EPL) club Arsenal has signed up cryptocurrency-based gambling brand Sportsbet.io to its sponsorship portfolio
Arsenal sign Intel extension after strong interest in highlights content
English Premier League (EPL) club Arsenal has signed a renewal of its sponsorship contract with technology specialists Intel Sports
Arsenal agree Official Formal Wear Partner deal with 424
Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner
This is Home – adidas & Arsenal
The launch campaign for adidas’ 2019-20 Arsenal home kit focused on connecting the club’s global fan base to its North London home through themes of community, customs, language and inclusivity.
Arsenal signs Science in Sport in Official Supplier Agreement
Premier League club Arsenal has added Science in Sport (SIS) to its sponsorship portfolio. The brand becomes the club’s Official Sports Nutrition Supplier.
Lavazza makes Premier League debut, signs with Arsenal, Liverpool
Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.
Lavazza launches Premier League debut, signs with Arsenal, Liverpool
Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.
Arsenal switch from Puma to adidas in new £300m kit deal
Premier League club Arsenal has signed a new £300m ($391m) kit deal with German brand adidas, as the Gunners prepare to say goodbye to Puma at the end of this season.
Konami renews Pro Evo deal with Arsenal
Video game developer Konami has renewed its Official Football Video Game Partner deal with Premier League club Arsenal for the 2018-19 season
Arsenal lands second Egyptian partner
English Premier League football club Arsenal has entered into a partnership with Egyptian financial services company Banque du Caire
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Arsenal, Leicester sign new partners
Arsenal has agreed a global partnership with data protection company Acronis, while rival English Premier League football club Leicester City has struck a deal with health and life insurance firm Vitality
BYD deal highlights rise of Arsenal’s secondary partner
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)