Little Islington – Adidas and Arsenal FC

In summer 2022, Arsenal and official kit supplier Adidas teamed up with agency Weirdo to launch the new 2022-23 away kit while the club was on a US Summer Tour through an integrated campaign called ‘Little Islington’ which linked US and UK fans through the shared spaces and bars where 'Gooners' gathered to share their passion for the club and watch games together.

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