Amaury Sport Organisation

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France

French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025

Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.

Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation

Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.

German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition

Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.

German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.

Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.

French financial services company Cofidis last month re-committed to a cycling-only portfolio for the next three years after renewing its second-tier agreement with La Vuelta a España and its title sponsorship of the Team Cofidis UCI Continental Tour team.

Sponsorship is likely to be the main short-to-medium term revenue opportunity from the partnership between the Velon group of UCI WorldTour cycling teams and the Infront Sports & Media agency signed last…

Energy management firm Schneider Electric has extended its title sponsorship of the Paris Marathon, while Japanese sportswear company Asics has also renewed its partnership with the mass-participation event.

French shipping company Brittany Ferries has been named an official supporter of the 2016 Grand Départ, the event that marks the opening of the Tour de France cycling competition.

Norwegian oil and gas company Statoil has extended its agreement to serve as the main sponsor of the Arctic Race of Norway cycling event.

US bicycle manufacturer Specialized Women has renewed its deal to serve as the official performance bike of women’s cycling event La Course by Le Tour de France.