EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation training platform Zwift signing on as a presenting sponsor of the newly-created women’s cycling event.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here