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Carrefour extends with La Vuelta to 2021

Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.

Under the global partnership, Carrefour will continue as the main sponsor of the general classification with rights to brand the red jersey worn by the race leader until 2021. Carrefour has been the main sponsor of La Vuelta since 2013.

It is understood that that the race provides an opportunity for Carrefour to showcase the brand’s core values, including convenience, local adaptability and partnerships with suppliers.

The brand will activate the 2019 edition around its “Actions to eat better” campaign, designed to showcase fresh products from the regions the race passes through

In last year’s race, Carrefour carried out over 200,000 free tastings of local and regional products.

More than 25,000 Carrefour employees have also participated in these activities in the last six editions of La Vuelta.

Carrefour manages over 760 Carrefour Express and 23 Supeco outlets in Spain, besides its online shopping service.