Amaury Sport Organisation (ASO)
ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
ASO brings in Waze to enhance Tour de France fan experience
Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Suez joins FDJ as co-main sponsor of French Women’s World Tour cycling team
French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Continental continues as top-tier sponsor of Tour de France
The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Strava agrees Tour de France sponsorship deal
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Lastminute.com plans brand boost with Tour de France deal
Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
ASO expands Santini deal to include four classics
The Amaury Sport Organisation (ASO) has expanded its association with cycling performance brand Santini
Jules extends with ASO as outfitter of Tour de France officials until 2025
French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025