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Strava agrees Tour de France sponsorship deal

(Photo by Julien Goldstein/Getty Images)

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event.

The Official Partner agreement with tour organiser Amaury Sport Organisation (ASO) will enable Strava to develop new experiences for its community of 99 million athletes via the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will also be able to relive the day's top performances.

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