ASO expands Santini deal to include four classics

Credit: A.S.O./Gautier Demouveaux

The Amaury Sport Organisation (ASO) has expanded its association with cycling performance brand Santini.  

The Italian company has signed a deal for the ASO’s 2022-26 cycle which covers the Paris-Roubaix, Flèche Wallonne, Liège-Bastogne-Liège and Paris-Tours events. The contract also covers the Paris-Roubaix Femmes, Flèche Wallonne Femmes and Liège-Bastogne-Liège Femmes. 

The agreement builds on October’s news that Santini would take over from French company Le Coq Sportif as the supplier of the yellow jersey for the ASO’s flagship event, the Tour de France.  

That agreement will run from 2022 and covers the men’s Tour de France and the eight-stage women’s edition, which will take place for the first time in 33 years in 2022, as well as the amateur event which incorporates similar routes to the professional race. 

As part of the expanded deal with the ASO, Santini will produce a new collection of cycling wear for each of the four events it has become a sponsor of, which will be released early in 2022 and be available for purchase by amateur cyclists.  

Santini is also an official partner of cycling’s world governing body, the Union Cycliste Internationale (UCI) and has supplied the UCI world champions’ jerseys since 1994. 

In May, its association with the UCI was expanded to include the kit supply rights to the newly-formed UCI Track Champions League. 

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