ASO renews E.Leclerc’s top-tier Tour de France sponsorship

(Photo by Tim de Waele/Getty Images)

Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc.

The new deal will run for five years, from 2024 through 2028. The agreement means E.Leclerc retains its role as Major Partner of the Tour de France, one it has held since 2019.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here