adidas
Algerian FA issues tender for kit supply rights
The Algerian Football Federation (FAF) has launched an invitation to tender for kit supply rights to its national teams
Adidas CEO Rorsted to step down by mutual consent in 2023
Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
Adidas replaces Umbro as Jamaica Football Federation kit supplier
Sportswear giant Adidas will replace Umbro as kit supplier to Jamaica’s national football teams, from January 2023 until after the 2026 World Cup.
Worn With Pride – Adidas & Fulham FC
On 28th July 2021, Fulham FC and official shirt supplier Adidas rolled out a launch campaign for its 2021/22 home and away kits through an integrated campaign called ‘Worn With Pride’ with creative fronted by and featuring club staff to reward their commitment through the pandemic and to emphasise the club’s family positioning.
No More Red – Adidas & Arsenal FC
Launched in January through a three-month, multi-channel campaign spanning bespoke a white kit, a video series, social content, celebrity champions, charity support and on-ground projects, Arsenal and Adidas’ ‘No More Red’ is a multi-year integrated initiative aimed at tackling knife crime in London.
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
Adidas suspends Russian national teams kit deal
Sportswear manufacturer Adidas has suspended its sponsorship agreement with the Russian Football Union amid the ongoing Russian invasion and bombardment of Ukraine
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Adidas signs off on long-term French Athletics Federation sponsorship
Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Adidas extends ParalympicsGB backing ahead of Beijing 2022
Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
ThisIsGrandeza – adidas & Real Madrid
At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.
Adidas CEO Rørsted joins opposition to biennial World Cup plans
Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.
Where We Belong (Meet Len) – adidas & Arsenal
In August 2021, ahead of the start of the Premier League season, adidas and Arsenal FC launched the team’s third strip through a mockumentary featuring fictional Gunners super fan ‘Len’.
RC Strasbourg continues long-running Adidas association
French Ligue 1 football club Racing Club de Strasbourg Alsace has signed an extension with its long-term kit supplier, global sportswear brand Adidas
Adidas upgrades outlook as DTC business takes off, major events to boost sales
Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021