adidas

Multi-sport

German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.
Ice Hockey

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Football

Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Football
Sporting Apparel

Ahead of the 2020-21 season, CA Osasuna and kit supplier adidas rolled out an integrated online campaign promoting a trio of new centennial kits focusing on the local region, its land and symbols.
Football
Sporting Apparel

Taking over as kit supplier in 2020-21, adidas brought Leeds United into its pandemic-influenced, global ‘Ready for Sport’ brand platform when unveiling the new kit in mid-August 2020.
Football
Sporting Apparel

At the start of the 2020-21 Bundesliga, FC Union Berlin and technical partner adidas rolled out a family-focused digital campaign to promote the club’s new shirt.
Football
Sporting Apparel

October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.
Football

To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
Boxing

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Football

Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
Athletics

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Baseball

Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Multi-sport

Adidas has received approval from the German government for the participation of state-owned development bank KfW in a syndicated loan facility worth €3bn ($3.2
Football

The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits
Football

Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years
Sailing

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
Football

Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.
Basketball

German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…