North America 2020 Activation Casebook
The third of our 2020 Activation Casebook series
15 CASE STUDIES SHOWCASING SPORTS SPONSORSHIP ACTIVATION BEST PRACTICE IN NORTH AMERICA
EACH CASE STUDY profiles an activation produced by a brand and a rights-holder
These case studies feature the most innovative activations created by major brands for America & Canadian audiences
The Case Studies
Should your activation be in our Casebooks?
Also available: The Europe 2020 Activation Casebook
The Europe Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from Europe in the past 12 months.
This Casebook is the first in a series of four, selecting the best and most innovative activation campaigns in key markets.
Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
As a SportBusiness Sponsorship subscriber, you can read it now!Click here to download the PDF