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Goals Drive Progress – Audi & MLS

In July 2019, Audi’s American arm launched a new multi-year youth initiative within its MLS activation programme called ‘Goals Drive Progress’.

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In April 2021, Audi Spain launched a local market strand of the auto brand’s new global ‘Future Is An Attitude’ brand platform by leveraging its partnership with Real Madrid CF to roll out a YouTube video series called ‘Let’s Dream About The Future’ which saw four current players interviewed about their hopes for the future and their understanding of the term ‘progress’.
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In January 2021, Audi leveraged its partnership with Real Madrid CF to bring to life its new ‘Future Is An Attitude’ global brand platform to the next generation and promote its new e-Tron Sportback to forward-looking young adults via a digital-first, video-led campaign called ‘The Future Needs New Idols’ which aimed to inspire change, encourage youngsters to be themselves and strive for a better future.

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