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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Home Run Taiwan – CTBC Bank & the World Baseball Softball Confederation
CTBC Bank leveraged its title sponsorship of the 2019 WBSC Premier 12 through a short film-led campaign that aimed to unite the country’s support for the national team and boost brand sentiment.
Midea Home Challenge – Midea & Manchester City FC
With fans stuck at home during Covid-19 lockdowns of 2020, Midea ran a three-month social media engagement campaign that saw Man City players and legends encourage fans to take part in a series of at-home skills challenges.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
Racing League teams backed by eToro, Oddsbible, TalkSport and The Goat Agency
Racing League, the new UK-based team horse racing format, has signed up principal partners to four of its 12-team roster
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Cazoo continues sponsorship drive with St Leger Festival naming rights
Horse racing’s Arena Racing Company has signed up online used car retailer Cazoo as headline sponsor of its St Leger Festival.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…