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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
The TAB Cold Coast Ice Cube – TAB & Magic Millions Race Day
In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.
Trade for More – Libertex & Tottenham Hotspur
After partnering with Spurs for the 2020-21 season, forex trading platform Libertex launched the tie-up with a digital-first activation offering club-related experiences and merchandise.
Breeders’ Cup signs Qatar Racing as title sponsor of sprint race
The annual series of Grade I thoroughbred horse races the Breeders' Cup has signed a new sponsorship deal with global racing and bloodstock operation Qatar Racing
Breeders’ Cup, PNC Bank secure multiyear partnership
PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Racing League adds William Hill as title sponsor ahead of inaugural season
The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…