Rugby Australia
All Blacks dwarf rival unions in sponsorship income ahead of 2023 Rugby World Cup
New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
CSM secures exclusive sponsorship role for 2025 Lions Tour to Australia
The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Rugby Australia announces Corpay sponsorship
Rugby Australia has announced a new sponsorship agreement with cross-border payments company Corpay
Rugby Australia extends Taylors Wines tie-up
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Rugby Australia reunites with RM Williams in new sponsorship deal
Rugby Australia has announced a new sponsorship agreement with RM Williams, bringing the local footwear and clothing brand back into its stable
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Rugby Australia receives backing from Stan and sponsor amid Super Rugby clash
Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Land Rover renewal ramped up investment in Rugby Australia
Land Rover is thought to have doubled its investment in Rugby Australia when it signed as a major partner and ‘Official Vehicle of the Wallabies’, from 2022 to 2024, in May.
Land Rover extends Rugby Australia deal through 2024
Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.Â
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Harvey Norman signs new deal as Super Rugby Pacific title sponsor
Australian retailer Harvey Norman has signed a new deal as title sponsor of Super Rugby Pacific, the new format of Super Rugby competition, for the 2022 season
Santos adds Wallabies kit branding to Australian women’s rugby rights
Australian gas supplier Santos has upgraded its association with Rugby Australia to become a major partner of the Wallabies men’s national rugby union team.
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
eToro identifies user “passion point” in rugby union to accelerate growth in Australia
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023