Rugby Australia
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350…
Rugby Australia receives backing from Stan and sponsor amid Super Rugby clash
Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Land Rover renewal ramped up investment in Rugby Australia
Land Rover is thought to have doubled its investment in Rugby Australia when it signed as a major partner and ‘Official Vehicle of the Wallabies’, from 2022 to 2024, in May.
Land Rover extends Rugby Australia deal through 2024
Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.
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Harvey Norman signs new deal as Super Rugby Pacific title sponsor
Australian retailer Harvey Norman has signed a new deal as title sponsor of Super Rugby Pacific, the new format of Super Rugby competition, for the 2022 season
Santos adds Wallabies kit branding to Australian women’s rugby rights
Australian gas supplier Santos has upgraded its association with Rugby Australia to become a major partner of the Wallabies men’s national rugby union team.
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
eToro identifies user “passion point” in rugby union to accelerate growth in Australia
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
Rugby Australia seeks new jersey sponsor as GFG Alliance pulls out ‘at eleventh hour’
Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement
Harvey Norman names Super Rugby AU and Trans-Tasman competitions
Australian retailer Harvey Norman has become the naming rights sponsor of Super Rugby AU for the 2021 season, which kicked off today
Rugby Australia strikes presenting rights deal for ‘2020 Tri Nations’ with eToro
Global trading platform eToro has signed as Rugby Australia’s Presenting Partner for the ‘2020 Tri Nations' – the new name for the annual Rugby Championship following the recent withdrawal of South Afric…
Qantas to end long-running Rugby Australia sponsorship
Australia’s national airline Qantas is terminating its 30-year backing of Rugby Australia as the company battles deteriorating market conditions in the aviation industry.
Round-Up: KBO opens to more fans, RA sets Super Rugby deadline, US Open withdrawals, and more
The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver