United Kingdom

Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed up energy drink brand Monster Energy as a sponsor
Rugby Union
Sponsorship & Marketing

Scottish Building Society has become the main sponsor of Scottish rugby club Edinburgh Rugby in a four-season deal, from 2021-22 to 2024-25
Football
Sponsorship & Marketing

English football club West Ham United has expanded its association with global payments platform Trustly
Football
Sponsorship & Marketing

English Premier League club Liverpool has signed up global online trading broker ThinkMarkets as its latest sponsor. The company takes the designation of official global trading partner
Football
Sponsorship & Marketing

English Premier League club Crystal Palace has filled its sleeve sponsor position for the 2021-22 season with mixed reality company Facebank reaching an agreement
Football
Sponsorship & Marketing

English Premier League club Arsenal has renewed its shirt sleeve sponsorship deal with ‘Visit Rwanda’, the promotional message of the east African country’s tourist board. Sp
Football
Industry Moves

Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month
Football
Sponsorship & Marketing

Newly-promoted Premier League side Brentford has extended its kit deal with UK sportswear manufacturer Umbro and added cryptocurrency exchange CoinJar as a new sponsor
Football
Sponsorship & Marketing

English Football club Watford has added cryptocurrency Dogecoin as its sleeve sponsor after returning to the Premier League
Motorsport
Sponsorship & Marketing

Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
Golf
Sponsorship & Marketing

Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week
Football
Sponsorship & Marketing

English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio. The multi-year, global agreement makes the brand the club’s official sound partner.
Football
Sponsorship & Marketing

The Scottish Professional Football League has called on the Scottish Football Association to arbitrate in its dispute with Premiership champions Rangers over the League’s title sponsorship deal with C…
Football
Sponsorship & Marketing

Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea
Running
Sponsorship & Marketing

Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.
Football
Sponsorship & Marketing

Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea
Football
Sponsorship & Marketing

Wolverhampton Wanderers has become the latest English Premier League football club to sign Sportsbreaks.com to its sponsorship portfolio