United Kingdom
Cazoo expands PDC deal again, adds World Darts Championship naming rights
The Professional Darts Corporation (PDC) has expanded its sponsorship agreement with online car retailer Cazoo to include the naming rights to four more of its flagship events
Liverpool hires ex-Sevilla sponsorship director Higham
Michael Higham, the former head of sponsorship at Spanish LaLiga football club Sevilla, has taken up a new role as a partnership development director at English Premier League team Liverpool
City signs up sustainability firm Masdar, set to ‘sever ties’ with 3Key
Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar.
As an Official Partner of the club
Williams claims victory in arbitration case against former title sponsor ROKiT
Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Manchester City adds latest Abu Dhabi sponsor with Emirates Palace deal
Premier League club Manchester City has signed a global sponsorship deal with the Abu Dhabi-based luxury five-star hotel Emirates Palace
Data Snapshot: European FAs 2021-22
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
Raducanu takes off with British Airways in latest endorsement deal
British Airways has become the latest brand to sponsor Emma Raducanu, after the British tennis star was named global brand ambassador for the airline
Fuller’s London Pride signs Premiership Rugby beer deal
Premiership Rugby has named Fuller’s London Pride as the league’s official beer in a multi-year agreement announced today (Wednesday).
Huddersfield Town signs BK8 as global betting sponsor
Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor
Advertising watchdog bans Arsenal’s fan token adverts
The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Chelsea extends Fifa video game sponsorship with Electronic Arts
Premier League football club Chelsea has extended its long-running official video gaming sponsorship with Electronic Arts, publishers of the Fifa video game series
Arnold Clark backs FA’s new women’s tournament in Pitch-brokered deal
UK car retailer Arnold Clark has acquired title sponsorship rights to a new women’s national team tournament that will launch in England next year, featuring the host nation plus three of the world’s oth…
EPL clubs free Newcastle to make Saudi sponsorships, but insist on ‘fair value’ rules
Saudi-owned English Premier League club Newcastle United has been given the green light to sign up sponsors from the kingdom on condition that the club adheres to new league rules on owner-related deals
Castore makes latest cricket move with Kent
Kent County Cricket Club has become the latest organisation to sign a deal with British sportswear and athletic clothing brand Castore.
Brentford adds Steelo to sponsorship portfolio
English Premier League football side Brentford FC has signed structural steel fabrication company Steelo as a sponsor
Evian joins Raducanu’s growing endorsement portfolio
British tennis star Emma Raducanu has further expanded her sponsorship roster after agreeing an endorsement deal with Danone-owned mineral water brand Evian
Mercedes F1 ends Kingspan sponsorship deal amid Grenfell backlash
The Mercedes Formula 1 team has agreed to end its sponsorship agreement with building materials company Kingspan following protests over the sponsor’s connection to the Grenfell Tower disaster.
PDC extends BoyleSports title sponsorship of World Grand Prix
The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports