United Kingdom
Tottenham signs 4×4 vehicle sponsor
Tottenham Hotspur has announced a multi-year sponsorship with off-road vehicle Ineos Grenadier
Henly joins Nottingham Forest as chief commercial officer
English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
Manchester United agrees buy-back option on TeamViewer shirt deal
Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
Manchester City secures Ballers Champagne local sponsorship
Premier League club Manchester City has signed up Ballers Champagne in a deal which sees the brand become the club’s ‘Official Champagne Local Partner’.
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‘Dettol Up, Support England’ – Dettol & England Football/The Football Association
In 2022, disinfectant brand Dettol leveraged its partnership with the FA and England Football around UEFA Women’s Euro 2022 through an integrated activation programme spanning TV, OOH, digital, social a…
BMW targets young golf audience with DP World Tour renewal
The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
WhaleFin ‘to terminate Chelsea sleeve sponsorship deal’
Singapore cryptocurrency group Amber is set to end its sleeve sponsorship of Premier League club Chelsea just seven months after the deal was announced
Arsenal agrees deal with Web3 platform LABS Group
English Premier League club Arsenal has agreed a new sponsorship deal with LABS Group, a Web3 platform which is seeking to make real estate accessible for everyone
Clamour growing for UK regulation of crypto sponsorships in sport
Politicians have not held back in their criticisms of cryptoasset involvement in sport, highlighting numerous examples of hugely hyped partnerships that have collapsed shortly after, leaving fans exposed and out of pocket.
Wolves extends Global Reach sponsorship
Premier League club Wolverhampton Wanderers has signed an extension to its sponsorship contract with foreign exchange provider Global Reach
Newcastle United adds another Saudi sponsor to its tour programme
Newcastle United has announced Saudi Arabia telecoms and technology company STC as a sponsor of the Premier League club's tour of the country
EXCLUSIVE: Barclays takes over Wimbledon umpire’s chair asset vacated by Robinsons
Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
Umpire chair branding key to Barclays’ record Wimbledon sponsorship
Bank replaces HSBC as banking sponsor
Deal is the biggest in AELTC’s portfolio
Significant uplift due to major court-side exposure
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Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Betfred title sponsors Fury-Chisora clash
UK betting operator Betfred has signed as the main sponsor of the upcoming World Heavyweight Championship fight between British boxers Tyson Fury and Derek Chisora
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
British Superbike Championship continues with Bennetts as title sponsor
British Superbike Championship promotor MotorSport Vision Racing has renewed its title rights agreement with motorcycle insurance specialist Bennetts
CSM Sport & Entertainment adds Cooper to rights team
The CSM Sport & Entertainment agency has named Phil Cooper as its director of rights