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BMW targets young golf audience with DP World Tour renewal

Rory McIlroy tees off during the 2019 BMW PGA Championship at Wentworth Golf Club. (Photo by James Wilson/MB Media/Getty Images)

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end of the 2027 season.

The contract period is a one-year increase on the previous agreement, which ran for four years from 2019 to 2022, and will see BMW remain as title partner to both the BMW PGA Championship at Wentworth, England, and the BMW International Open in the car brand’s hometown of Munich until 2027. BMW also continues as the promoter of the BMW International Open.

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