United Kingdom
London Irish constructs Crest Nicholson partnership
House building company Crest Nicholson has agreed a four-year deal with London Irish to become a shirt sponsor of the rugby union club until the 2016-17 season.
Continental expands women’s football tie-up
Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.
Brother reaches deal with Fulham
The UK subsidiary of Japanese-based multinational electronics company Brother has reached a deal to become the official technology partner of English Premier League club Fulham.
United teams up with PepsiCo in Asia-Pacific
English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.
Heathrow Express gets on board with Premiership Rugby
Premiership Rugby has announced that the Heathrow Express airport rail link service has signed a two-year sponsorship deal under which it will become a key partner of the London Double Header season opener of the 2013-14 campaign.
Newcastle bets on 138.com deal
English Premier League football club Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.
Oman’s Ministry of Tourism teams up with Cowes Week 2013
The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.
Man City gains online trading partner
English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.
BT Sport agrees dual Scottish Rugby sponsorship deal
UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.
Marathonbet enlists brandRapport to drive Fulham deal
Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.
Virgin Media: Interview with Luke Southern, programme director for Glasgow 2014
Tottenham smartens up with Bosideng London
English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.
Gloucester Rugby scores StubHub partnership
Online ticket marketplace StubHub has agreed a three-year deal with Gloucester Rugby to become the official ticket marketplace of the English Premiership rugby union club from the 2013-14 season.
City recruits new partner
Manchester City has announced a three-year partnership with Hays to make the British company the English Premier League football club’s official recruitment partner.
Under Armour and Tottenham Hotspur
Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.
Arsenal banks new Nigerian partnership
English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.
LTA agrees reduced value deal with Aegon, expands second tier to make up ground
Aegon switches focus but will remain a tennis brand
Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.