Brother reaches deal with Fulham

The UK subsidiary of Japanese-based multinational electronics company Brother has reached a deal to become the official technology partner of English Premier League club Fulham.

An initial deal for the 2013-14 season, with a view to a three-year extension, has given Brother UK a range of marketing and advertising rights associated with the football club.

Brother UK will support Fulham with its range of technology and communications products across its Craven Cottage stadium and Motspur Park training ground, while Brother’s OmniJoin web conferencing will become part of Fulham’s business operations.

Additionally, Brother’s innovation team will work alongside Fulham’s staff to investigate new ways to support performance and analysis of matches, while dedicating resources to the Fulham Foundation charity initiative.

Brother held the shirt sponsorship rights for Manchester City from 1987 to 1999.