United Kingdom

Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.

English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.

Motorcycling wear manufacturer RST has agreed an exclusive deal to become the official safety partner of the inaugural 2013 Isle of Man Classic TT event.

Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.

Car manufacturer Kia Motors has entered into a commercial partnership with the England women’s cricket team.

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.

English Premier League football club Aston Villa has announced a new three-year partnership with Danish beer brand Carlsberg.

English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.

English rugby league team Bradford Bulls has confirmed UK business-to-business trade exchange Bartercard as an official partner from the 2014 Super League season.

Scotch whisky brand Old Pulteney has announced its maiden title sponsorship of an entry in the Clipper 2013-14 Round the World Yacht Race.

Vauxhall Motors has announced a four-year extension to its sponsorship deal with the Football Association of Wales.

English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.

The England & Wales Cricket Board has announced banking group NatWest as its title sponsor for Twenty20 cricket at international, county and recreational level under a new four-year agreement.

English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.

English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.