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Norwich signs up SBOBet

English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.

Terms of the deal were undisclosed with SBOBet becoming Norwich’s official Asian betting partner. The company will also support the club’s charity work through its community sports foundation.

Bill Mummery, executive director of SBOBet, said: “We are a global player in our industry with brand leadership across Asia which will help lift the profile of Norwich City in the Asia region.”

Norwich finished 11th in the Premier League last season and opens its 2013-14 campaign with a home game against Everton on August 17.