United Kingdom
RFU strikes strategic partnership with EY
English rugby union’s governing body the Rugby Football Union has agreed a new strategic partnership with multinational professional services company EY.
Leith Group strengthens Glasgow 2014 ties
Scottish communications firm the Leith Group has reached an agreement with Glasgow 2014 to serve as the official marketing and advertising services provider for this summer’s Commonwealth Games.
BT: Brand presence reinforced by grassroots programmes
Supporting the brand outside of its headquarters in London is at the forefront of the telecommunications company BT’s sponsorship work, Richard Young, commercial director for BT, told Sports Sponsorship Insider.
NatWest enhances WRU ties for return of trial match
The Welsh Rugby Union has announced banking group NatWest as sponsor for the return of the Wales Senior Trial match.
Kooga touches down in Wales with Scarlets deal
Welsh Pro 12 rugby union team the Scarlets has sealed a three-year kit manufacturing deal with Manchester-based rugby apparel company Kooga.
BT secures Murrayfield naming rights
The Scottish Rugby Union has agreed a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT.
Stella beer deal with Wimbledon not offered to market
The All England Lawn Tennis Club (AELTC), the organising body for the Wimbledon tennis championships, did not approach the market before signing beer brand Stella Artois as a top-level sponsor in a deal signed this month.
Glasgow 2014 toasts Famous Grouse deal
Glasgow 2014 has confirmed the Famous Grouse as the official whisky of the forthcoming Commonwealth Games.
BT Sport strikes four-way Welsh rugby deal
BT Sport, the pay-television service of UK telecommunications company BT, has agreed a three-year sponsorship deal with Regional Rugby Wales’ four Pro12 clubs - Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.
Newcastle Falcons seal Gilbert kit deal
Gilbert has been unveiled as the new official kit partner of English Premiership rugby union club Newcastle Falcons.
Manchester City constructs new Middle Eastern partnership
English Premier League champion Manchester City has extended its commercial ties with the Middle East by signing a three-year sponsorship deal with engineering and construction group Arabtec.
Liverpool extends 188Bet deal
English Premier League football club Liverpool has signed a two-year extension to its partnership with online sports betting and gaming provider 188Bet.
BT set to acquire Murrayfield naming rights
The Scottish Rugby Union (SRU) is set to strike a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT, according to the Daily Mail newspaper.
Balfour Beatty extends London Youth Games title sponsorship
Multinational infrastructure group Balfour Beatty has extended its title sponsorship of the London Youth Games grass roots multi-sport event through to 2016.
Arsenal drives on with Citroën
English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën
FA connects with Samsung
The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.
Stella Artois serves up Wimbledon deal
Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.
Inverness works up an appetite with Subway deal
International sandwich chain Subway has agreed a one-year rolling contract to become the main shirt sponsor of Scottish Premier League top-flight football team Inverness Caledonian Thistle.