United Kingdom

English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.

Mobile phone operator EE is preparing to lodge a complaint over rival firm Vodafone promoting its 4G service on the side of the Vodafone McClaren Mercedes Formula One cars at the recent British Grand Prix.

British Skeleton has announced a five-year partnership with consultancy group Ignite in support of its next generation of sliders.

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.

English Premier League football club Fulham has announced a record two-year shirt sponsorship deal with online betting company Marathonbet.

English county cricket club Warwickshire has signed a seven-year deal with Elonex to make the Birmingham-based technology firm its official LED and technology partner.

The British Sailing Team has agreed a four year deal for Zhik Sailing Clothing to become its official technical clothing partner.

Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.

English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.

Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.

English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.

RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.

Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.

The Williams Formula One team has struck new sponsorship deals with Dom Pérignon and ShoreTel ahead of this weekend’s British Grand Prix, where the team will compete in its 600th F1 race.

English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.

News Corporation has handed Team Sky a boost ahead of the start of the Tour de France this weekend by confirming 21st Century Fox as a sponsor of the International Cycling Union (UCI) ProTour outfit.

The Rugby Football Union, governing body of English rugby, has announced that beer brand Greene King IPA will become the first title sponsor of the RFU Championship, the second tier of professional rugby in England.