United Kingdom
Lotus F1 bets on Interwetten sponsorship
Online gaming company Interwetten has agreed to become a sponsor of the Lotus Formula One motor racing team for the German and Hungarian Grands Prix.
Gambling firm enters EPL market with West Brom deal
English Premier League football club West Bromwich Albion has agreed a new sponsorship deal with online gambling company 666Bet.
EPL’s Hull seals record shirt sponsorship deal
English Premier League football club Hull City has entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
Liverpool bets on Scandinavian partnership
Scandinavian online gaming website ComeOn! has struck a partnership with English Premier League football club Liverpool.
Nissin serves up Manchester United partnership
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.
Jack Wolfskin and Bet365 extend West Brom deals
English Premier League football club West Bromwich Albion has extended sponsorship deals with outdoor clothing and equipment provider Jack Wolfskin and online gambling company Bet365.
Tour of Britain secures first title partner
UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.
Manchester United seals record Adidas deal
German sportswear giant Adidas has confirmed speculation that it will become Manchester United’s new kit partner by announcing a record 10-year deal with the English Premier League football club.
Kia drives forward with landmark England women’s cricket deal
South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.
Pro12 drinks to Guinness backing
Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.
Dyson fills Bath Rugby’s sponsorship vacuum
English Premiership rugby union team Bath has signed a two year title sponsorship with locally based vacuum cleaner manufacturer Dyson.
Women’s British Open tees off with POSI+IV
Energy drinks brand POSI+IV has agreed a sponsorship deal with organisers of the Women’s British Open for the 2014 edition of the golf tournament, which commences today at Royal Birkdale in Southport, England.
West Brom signs new shirt sponsor
Small business accounting software provider Intuit QuickBooks has agreed a one-year deal to become the new principal sponsor of English Premier League football club West Bromwich Albion for the 2014-15 season.
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
British Swimming unveils Royal Navy partnership
The British Swimming national governing body has entered into a partnership with the Royal Navy.
Optimal Payments launches Neteller into Premier League with Crystal Palace
Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.