United Kingdom

US-based mixed martial arts organisation the Ultimate Fighting Championship has entered into a new partnership with the British Judo national governing body.

Wales Rugby League, the sport’s national governing body, has sealed a major sponsorship deal with betting company My Club Betting.

Online betting and gaming company Dafabet has agreed a deal to become the new title sponsor of the 2014 Champion of Champions snooker tournament.

The Welsh Rugby Union has signed a four-year extension to its deal with specialist equipment supplier Rhino Rugby.

English Premier League football club Manchester United has entered into a multi-year sponsorship deal with Nigerian food and beverage company Chi Limited.

Kingstone Press has reached an expanded three-year sponsorship agreement with the Rugby Football League that partners the cider manufacturer with the English Super League competition for the first time.

English Premier League football club Manchester United has announced a multi-year partnership with IVC to make the global nutritional supplements company its first official Chinese wellness partner.

Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.

Consumer electronics brand Samsung signed a three-year deal this month with the Rugby Football Union (RFU) as it expands its UK portfolio.

English Premier League football club Arsenal has appointed foreign exchange and contracts for difference trading provider Markets.com as its official forex, CFD and binary trading partner.

English Premier League football team Aston Villa has announced Asia Travel Corporation as its official Far East online travel partner for the 2014-15 campaign.

English Super League rugby league champion St Helens has signed a three-year kit deal with Irish sports apparel manufacturer O’Neills Sportswear.

Host venue Cowdray Park Polo Club has announced luxury watch brand Jaeger-LeCoultre as the title sponsor of the Gold Cup for the British Open Polo Championship from 2015 under a multi-year deal.

Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.

The Scottish Rugby governing body has agreed a one-year extension to its title sponsorship agreement with ticketing exchange Viagogo for Scotland’s autumn Test series.

Korean electronics giant Samsung has agreed a three-year deal to become the official consumer electronics and smartphone partner of the Rugby Football Union.