United Kingdom
Singha Beer pays six figures for Premiership Rugby rights
Thailand-based premium beer brand Singha Beer signed a three-year Official Partner deal, from 2015 to 2017, with the Premiership Rugby, the top-tier league for English rugby union clubs.
Liverpool signs energy drinks partner in Myanmar
Southeast Asian drinks brand Cobra Energy Drink has entered into a partnership with English Premier League football club Liverpool.
Team GB calls up Aldi on road to Rio
Supermarket chain Aldi has agreed a partnership with the British Olympic Association to support its preparations for the Rio 2016 Games.
BT signs first Premier League partnership with QPR
UK telecommunications company BT has secured its first commercial partnership in the English Premier League club football competition by entering into a deal with Queens Park Rangers.
Mitsubishi revs up Gloucester Rugby expansion
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has expanded its existing partnership with English Premier rugby union team Gloucester.
Chain Reaction Cycles expands Tour of Britain deal
Online bicycle store Chain Reaction Cycles has renewed and expanded a sponsorship deal with the Tour of Britain cycling event.
Tour de Yorkshire secures first sponsor
UK banking chain Yorkshire Bank has struck a deal to become the first sponsor of the inaugural Tour de Yorkshire cycling event.
EZTrader moves into UK football market with Everton partnership
Online binary options trading company EZTrader has secured a sponsorship deal with English Premier League football team Everton.
WRU seals record deal through Admiral renewal
Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.
Betfred returns as title sponsor of World Snooker Championship
UK bookmaker Betfred has agreed a deal to return as title sponsor of the World Snooker Championship.
Oris renews with Williams in time for new F1 season
Formula One motor racing team Williams has extended its long-term partnership with Swiss luxury watch manufacturer Oris on the eve of the 2015 season.
888.com to become title sponsor of new snooker tournament
Online gaming operator 888.com has struck a deal to become the title sponsor of the World Grand Prix, a new tournament organised and run by the World Snooker global governing body.
Worcestershire signs up Canterbury for new season
New Zealand-based sportswear brand Canterbury has signed a kit deal with English county cricket club Worcestershire.
Celtic becomes latest big signing for New Balance
Scottish Premiership champion Celtic has agreed a multi-year kit partnership to become the latest major football club to partner with US sportswear company New Balance.
Budweiser returns to FA Cup
Beer brand Budweiser has renewed its ties with English football’s FA Cup less than a year after ending its three-season stint as lead sponsor of the knockout club competition.
Aspall raises a glass to Jockey Club partnership
UK cider brand Aspall has entered into a partnership with British horse racing commercial group the Jockey Club.
BT links up with F1 team Williams
UK telecommunications company BT has agreed a multi-year partnership with the Williams Formula One motor-racing team.
Premiership Rugby toasts Singha Beer deal
Thai beer brand Singha Beer has entered into a partnership with Premiership Rugby, which operates the top division of rugby union in England.